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As a Brand That Has Won Numerous Awards, What Does Seeyoung Rely On to Lead the Wash Care Market in China?

2021-04-15

As the representative of China's high-end wash care products, Seeyoung brand has always been the trend indicator of China's wash care market. Both its product research and development strength and its brand marketing strength, it is at the forefront of China's wash care industry.

 

Recently, Seeyoung brand has once again won the "2020 China Cosmetics Blue Rose Award•Most Influential Brand of the Year". It is reported that this is the seventh time that Seeyoung has won the Blue Rose Award! As one of the most authoritative and influential awards in the cosmetics industry, the Blue Rose Award can set a benchmark for leading companies with strategic development goals in the industry, thereby enhancing the creativity and overall brand pattern of the entire cosmetics industry.

Meng Fei, Vice President of Personal Care Marketing System of Uniasia Group and General Manager of Seeyoung Brand Marketing Business Center

 

Winning awards in the cosmetics industry has long been commonplace for Seeyoung. As early as the beginning of its birth in 2014, Seeyoung won the Fashion COSMO “Beauty Talent Recommendation Award of the Year”, “Top Award - Most Popular among College Students in China”, and the AC Nielsen Innovation Award. In just a few years, it has won numerous reputations.

 Meng Fei (fourth from left), Vice President of Personal Care Marketing System of Uniasia Group and General Manager of Seeyoung Brand Marketing Business Center

 

In April of this year, Seeyoung Deoiling Fluffy Dry Cleaning Spray also topped the monthly new product list of the "Tmall Beauty Care Awards" and was selected as the best new product of Tmall Black Box; at the same time, Seeyoung also won Tmall Golden Makeup Award for three consecutive years. In the offline channel, Seeyoung has won the Watsons HWB "Top Ten Brands" award for five consecutive years! The recognition of the Seeyoung brand by the cosmetics industry is due to the strong recognition of it in the market. For many years, Seeyoung has been launching innovative products to meet the needs of the market, leading the way in the fields of youthful marketing, Internet marketing, etc., and has created a series of amazing results!

 

Create popular products to seize the market

Coverage marketing detonates sales

Why can the Seeyoung brand create popular products all the year round? Because she has the real strength to do so! As a leading brand that has set off the two major trends of domestic silicone-free and sulfate-free cleaning and care products, Seeyoung has not only joined hands with Dr. Yang Jianzhong, the first international cleaning and care person and the chief research and development scientist of Seeyoung, to achieve the breakthrough of "7 major no-additive technologies", but also further devote itself to the research of scalp reduction, and strengthen the positioning and position of "scalp care". It is such a strong level of scientific and technological research and development and independent innovation capabilities that have laid a solid foundation for Seeyoung to create popular washes and care products all the year round. Seeyoung's recent hot product - Seeyoung Ginger Strong Root Hair Series, set a record of 100,000 sets sold in one minute in Li Jiaqi's live broadcast room!

In addition, Seeyoung also closely follows the trend of the times in its youthful marketing. For example, in order to reap the economic dividends of fans, Seeyoung signed contracts with Asia’s top traffic Hyuna Kim and popular idol Xing Zhaolin, and launched corresponding customized hot items! With Jin Hyuna Kim and Xing Zhaolin's support, Seeyoung's brand fans have also been greatly expanded.

 Under the enthusiasm of live broadcast, Seeyoung teamed up with Li Jiaqi, Wei Ya, etc and stars such as Huang Shengyi, Li Jing, Zhang Jike, Chen He, and Cao Ying to live broadcast the goods, detonating sales and leading the 618 and other marketing activities. It is reported that in Li Jiaqi's live broadcast room, more than 35,000 sets of Seeyoung ice cream shampoo were sold out within 3 minutes; in Wei Ya's live broadcast room, 12,000 sets of Seeyoung Ginger Strong Root Shampoo were sold within 3 minutes.

   

 While cooperating with top celebrities and stars to live broadcast on all platforms, Seeyoung also simultaneously carried out diversified content marketing, fully covering mainstream social platforms such as WeChat, Xiaohongshu, Taobao Live, Tiktok, etc., and achieved considerable conversion of product sales and further enhanced the brand's voice. Seeyoung’s full coverage marketing is also reflected in its advertising placement in Tencent’s super idol drama "You Are My Destiny". It is reported that the idol drama has now reached 2 billion views! The spread of this mass has allowed the Seeyoung brand to gain more extensive and lasting exposure!

 

   

  

 

Integration of online and offline

Seeyoung's new retail detonates the terminal

Seeyoung's diversified marketing is reflected in its highly integration of online and offline. It not only has strategic cooperation with influential e-commerce platforms such as Tmall, JD, and Vipshop, but also covers more than 30,000 offline outlets across the country! Regarding the major online and offline channels, Seeyoung also analyzed the needs of consumers in each channel to customize personalized products. For example, in Watsons, Seeyoung has launched a new sleep-sculpting amino acid bubble shampoo; on the CS channel, Seeyoung has launched a special product for Meow Bar; in the e-commerce channel, Seeyoung has launched a new degreasing and fluffy dry cleaning spray and Ginger Root Arousing repair steam hair mask.

 

This "customization of channels" plan laid the foundation for Seeyoung's online and offline omni-channel layout and development. Seeyoung’s industry leadership is reflected in this. From product innovation to marketing scale, to channel layout, Seeyoung is able to do well, and all of them reflect the strength that a strong brand should have! It is believed that in the future, Seeyoung will inject more new blood into China's wash and care market!

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